Why Send Email In Plain Text
title: Why Send Email In Plain Text
description: Learn when and why to send plain text emails for better deliverability.
Overview
Plain text emails improve deliverability by avoiding spam filters and looking more personal.
Benefits
Benefit | Why It Matters |
|---|---|
Prevents spam issues | Less likely to trigger spam filters |
Better delivery | Higher inbox placement rates |
Feels personal | Looks like a human-written message, not marketing |
Higher replies | Recipients more likely to read and respond |
Universal compatibility | Renders correctly on all devices and email clients |
Enable Plain Text
In Sequence → Settings, check Boost email deliverability by sending emails in plain-text, without HTML.
Updated on: 03/07/2026
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