Articles on: FAQs

Why Are My Emails Going To Spam

title: Why Are My Emails Going To Spam
description: Fix common issues that cause your emails to land in spam folders.

Overview


Emails land in spam when providers don't trust your sender reputation or your content triggers filters.


Common Causes


Cause

Solution

Sending too fast from a new account

Slow down volume; warm up gradually

No email warm-up history

Enable Email WarmUp in sender settings

Spam-like content

Remove spam keywords; use natural language

Low engagement

Improve targeting and subject lines

High bounce rates or complaints

Clean your lead lists; verify emails





Quick Fixes


  1. Enable Email WarmUp — Build sender reputation over time.
  2. Verify your domain — Add SPF, DMARC, and DKIM records.
  3. Use plain-text emails — Toggle in Sequence → Settings.
  4. Add a custom tracking domain — Replace default tracking links.

Note: New email accounts need 2-4 weeks of warm-up before high-volume sending.

Updated on: 03/07/2026

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